Main Street

Connecting. Creating. Celebrating.


Over the past 30 years, the Main Street movement has transformed the way communities think about the revitalization and management of their downtown. Cities and towns across the nation have come to see that a prosperous, sustainable community is only as healthy as its core.

Our Vision


To foster a downtown that is a unique and culturally vibrant destination, where local businesses thrive and people of all ages can connect, create and celebrate.

Our Mission


The mission of the San Marcos Main Street Program is to maintain the unique, historic nature of downtown recognizing its history and planning for its future. We strive to provide economic stability to the heart of our City through a comprehensive revitalization program of the National Main Street Center's Four Points of Main Street:
  • Design
  • Economic Restructuring
  • Organization
  • Promotion
The four points of the Main Street approach work together to build a sustainable and complete community revitalization effort.
Economic Restructuring, Promotion, Organization, Design