San Marcos was designated in 1986 as an official Main Street City by the Texas Historical Commission and the National Trust for Historic Preservation and remains one of the oldest Main Street programs in the state. In addition, San Marcos has been named a National Main Street City by the National Trust and the Texas Historical Commission since the recognition was established in 1999. The program is one of only a few cities in Texas to receive this honor.
2016 Main Street Advisory Board
To comply with the mandated Four-Point Approach of the National Trust for Historic Preservation's Main Street Program, the San Marcos Main Street Program's objectives are:
Design: To improve and preserve the downtown environment to include buildings, infill, and new development compatibility, enhancing the visual and historic qualities and economic viability of the commercial district.
Economic Restructuring: To strengthen downtown's existing economic assets while expanding and diversifying its economic base to meet new and existing opportunities and challenges.
Organization: To building partnerships, consensus, and cooperation among community groups, stakeholders, and individuals in the revitalization process and assemble human and financial resources to implement revitalization efforts.
Promotion: To promote a positive image of downtown by marketing the district's unique characteristics to residents, investors, business owners and visitors with an effective promotional strategy through advertising, retail promotions, and special events.